How to Use Facebook for Business: A Beginners Guide

If you have a budget, paid ad campaigns can make your page content visible to users outside your network and thus scale your promotion efforts. Aside from utilizing social media platforms and software, you can consider creating your website. This is a good option if you focus on selling your products or services online.

Accessing Business Suite

You can add Facebook pages, ad accounts, and Instagram accounts. Facebook Business Manager is the kind of tool that’s going to save you time and improve your marketing efforts. It helps you organize assets, set up tracking, and manage team access. The only difference is that you have to access it through Facebook Business instead of the regular Facebook.

The great news is you can easily add team members to your Business account. You just have to enter their email address and assign them accordingly as employees or business administrators. Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. You’ll need to promote your Facebook page regularly to get more views, likes, follows, and other engagements. You can do this using organic methods like sharing posts to your personal profile, email list, and other social media profiles and asking others to share your content.

Facebook Business Manager: Your Ultimate Guide for 2025

Some examples include posting several times a day, once a day, every other day, or once a week. A “sharing to stories” option allows users to share content directly from your business’s app to Stories on Facebook or Instagram. You could ask users to visit your website, follow your Page or contact you. If you’ve never had a Facebook profile or business Page before, don’t fret. The process of setting up your Facebook presence is fairly straightforward and shouldn’t take more than an hour.

This makes it easier to keep track of your Facebook activities and keep everyone on the same page. Other social media platforms charge for their tools and services. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. If you’ve been curious about using Facebook for business, it’s not too late to start.

  • You can also create something known as lookalike audiences based on your best customers.
  • These programs include all of the tools you need to manage your accounts, so you don’t need to use multiple platforms.
  • Once you have filled out the basics of your business page, it’s time to customise your Facebook for business page.
  • This can help you track your results to see what’s working and what’s not.
  • But it’s recommended that you take advantage of these tools to help you see how well your efforts are towards using Facebook for your business.
  • Creating a solid Facebook business page will boost your credibility in the eyes of customers and scores you brownie points to help you rank more highly in Google.

You can share promotions, host events, advertise, collect reviews, and much more on your Facebook business page. No matter your industry, Facebook can help your business meet its goals. Change your settings for visibility, notifications, messaging, tagging, linked apps, and more. Having a Facebook page for your business is the best way to access and target this ever-growing user base. Before going to Facebook, you need to have all your materials at your fingertips so that once you set up the page, you can easily add individual page components.

However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features. Meta Business Manager offers more advanced features and is ideal for larger businesses or agencies managing multiple accounts. Business asset groups let you organize and control access to your Facebook and Instagram accounts. You can create groups for different brands, clients, or campaigns.

From here, click on Frequently Asked Questions and select «Edit.» You can now start adding questions and fill out your responses to these. Business Manager is for your back-end ownership and access, while the Business Suite manages things on the front-end. This https://www.facebook.com/stellarspinsonlinecasino/ includes creating and scheduling posts, replying to messages, and engaging with your viewers. As of the fourth quarter of 2021, data shows that there are 1.93 billion daily active users on Facebook. As a business owner, this would be very beneficial for you. So you might as well take this opportunity to introduce your business to a large crowd.

You can either claim an existing Page or request access to one. Facebook Business Manager is one of those tools that most social media managers use every day. First, the Facebook Business Suite is specifically designed for businesses. This means that the tools included in the suite are designed to help businesses grow on the platform.

How to Create a Facebook Page: Mobile & Desktop Guide 2024

It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.

Here’s how to create a Facebook Page for your business.

Click «Add a Cover» either at the top of the Page or under the «Welcome to Your New Page» section to upload an image that represents your Page. Facebook Groups are an exceptional tool for that community-building. We’ve got a separate post on how to run a Facebook Group. Here, the key is to think of your Facebook Group and your Facebook Page as a living ecosystem, with each tool feeding and supporting the other. Every Hootsuite plan includes everything you need to get started with social listening.

Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations. Unfortunately, that also means someone might create a page using your name or brand without your permission. If you’re not an admin of the page, you can’t delete it yourself, but you can report it and request Facebook to review and remove it. Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.

  • In this guide, we’ll walk you through all the possible scenarios step by step so you can manage or remove any Facebook Page with confidence.
  • That being said, a good rule of thumb is to choose categories that accurately reflect what your business does and that will be relevant to your target audience.
  • The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO.
  • If you are not the admin but believe the page violates your rights, you can report it to Facebook as described above.
  • And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page.
  • However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features.

View your Page as a community hub

Check out our social media specs cheat sheet for details on how it will appear on different devices. If you need to change your Facebook page category later on, you can do so easily. Just follow the steps outlined in this blog post and you’ll be all set. You can select up to three categories when you create your page, and the first category you choose will appear next to your page name and under your cover photo. Facebook also gives you the option to unpublish your page.

How To Advertise on Facebook in 2024 8-Step Guide

But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote. And then the profile photo is a square, 170 x 170 pixels. This is the name that will be visible to Facebook users, so make sure it’s spelled right.

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. SocialAppsHQ is the All-in-One Marketing Platform to grow your Jackpot Jill Online Casino brand online. As you can see, there’s a lot to consider when it comes to choosing Facebook page categories.