It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.

Here’s how to create a Facebook Page for your business.

Click «Add a Cover» either at the top of the Page or under the «Welcome to Your New Page» section to upload an image that represents your Page. Facebook Groups are an exceptional tool for that community-building. We’ve got a separate post on how to run a Facebook Group. Here, the key is to think of your Facebook Group and your Facebook Page as a living ecosystem, with each tool feeding and supporting the other. Every Hootsuite plan includes everything you need to get started with social listening.

Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations. Unfortunately, that also means someone might create a page using your name or brand without your permission. If you’re not an admin of the page, you can’t delete it yourself, but you can report it and request Facebook to review and remove it. Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.

• In this guide, we’ll walk you through all the possible scenarios step by step so you can manage or remove any Facebook Page with confidence.
• That being said, a good rule of thumb is to choose categories that accurately reflect what your business does and that will be relevant to your target audience.
• The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO.
• If you are not the admin but believe the page violates your rights, you can report it to Facebook as described above.
• And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page.
• However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features.

View your Page as a community hub

Check out our social media specs cheat sheet for details on how it will appear on different devices. If you need to change your Facebook page category later on, you can do so easily. Just follow the steps outlined in this blog post and you’ll be all set. You can select up to three categories when you create your page, and the first category you choose will appear next to your page name and under your cover photo. Facebook also gives you the option to unpublish your page.

How To Advertise on Facebook in 2024 8-Step Guide

But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote. And then the profile photo is a square, 170 x 170 pixels. This is the name that will be visible to Facebook users, so make sure it’s spelled right.

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. SocialAppsHQ is the All-in-One Marketing Platform to grow your Jackpot Jill Online Casino brand online. As you can see, there’s a lot to consider when it comes to choosing Facebook page categories.